Originating in 1966, the Van Doren Rubber Company, now known as Vans, was born from humble beginnings in Anaheim, Calif. Brothers Paul and James Van Doren were interested in providing footwear directly to California customers without wholesaling to retailers.

Their East Broadway business captivated consumers and cut through the need of a middleman by producing shoes on the spot for those in need of footwear. It’s said that on their first day of business, the brothers sold shoes from scratch to 12 customers who all had their pairs ready for pickup that same afternoon.

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