The Air Jordan 1 was designed by Peter Moore and was released in 1985. The release was tied to Michael Jordan’s rookie season in the NBA. The design of the Jordan 1 was rather simple and consistent with the other basketball shoes of the era. The Jordan 1 lacked the sophisticated technology that the Jordan Brand would be known for with later installments. Nike was dedicated to giving Michael Jordan his own shoe and brand to grow with. That commitment is clear when you view the shoe’s distinctive logo. Moore designed a wings symbol, a precursor to the Jumpman logo, that was placed on the upper ankle of the shoe.
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