Apparel: Fear of God

The Fear of God mainline operates as a pure luxury fashion house that rejects fast retail trends in favor of a timeless, seasonless "system of dressing" focused on structural innovation and elite craftsmanship. Characterized by a shift from its early 1990s grunge and denim origins toward elegant, quiet luxury, the mainline emphasizes highly intentional, oversized silhouettes with dropped shoulders, fluidly pleated trousers, and structured overcoats. Every garment is hand-finished in specialized Italian and American ateliers using ultra-premium materials like heavy cashmere, mouliné wool, French calfskin suede, and raw silk. Positioned alongside heritage European fashion houses, these high-end, modular investment pieces completely subvert traditional streetwear by commanding luxury four-figure price tags ranging from RM800 to over RM16,000.