The NMD made a relatively low-key debut in New York City with a special launch event back on December 9, 2015. Building on the unparalleled success of the UltraBOOST, the new adidas design — helmed by adi’s VP of Global Design, Nic Galway — managed to take the German sportswear giant’s flagship Primeknit and BOOST technologies, and pair them with design cues from Three Stripes classics like the Boston Super, Rising Star, and Micropacer. The resulting creation was the perfect blend of the old and the new, and a relative oddity compared to some of the most popular kicks of the past decade. Heritage-inspired without being a derivative rehash, the NMD is a design-driven triumph in an era where celebrity endorsements, influencer co-signs, and limited-edition collaborations are paramount to a shoe’s success. You’d be hard pressed to find any new silhouette from the past few years that can compete with the NMD’s ‘instant classic’ status.
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