The Converse Rubber Shoe Company was an offshoot of Marquis, whose primary focus shifted to athletic footwear by 1915. In 1920 their signature shoe was re-named the All-Star to better convince athletes it was a real champion’s shoe. The same year of the All-Star’s rebranding, Chuck Taylor of the Akron Firestones came into Converse HQ complaining of hurting feet. This whinging basketball player, however, found himself employed as a salesman and ambassador for the fledgling brand. It was immediately clear to Taylor that the Converse All-Star was going places and could very well be the answer to his ailing feet.
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