Apparel: Fear of God Athletics

Fear of God Athletics is a relatively new brand launched in 2023 through a collaboration between Jerry Lorenzo's fashion label, Fear of God, and the sportswear giant adidas. It expands the Fear of God brand, established in 2013, into the athleticwear market. Fear of God Athletics aims to bridge the gap between high fashion and athletic performance by offering stylish yet functional clothing and footwear built with adidas's technical expertise.