Corteiz (often stylized as CRTZ) is a London-based streetwear imprint founded by the enigmatic Clint 419 in 2017 that has rapidly ascended to cult status by rejecting traditional industry mechanics in favor of guerrilla marketing and genuine community engagement. Operating under the mantra "Rules the World" (RTW), the brand is famous for its chaotic, location-based "drops"—where fans might trade subway passes or rush specific coordinates for unreleased gear—and a password-protected webstore that strictly limits access. Aesthetically, Corteiz blends gritty, utilitarian staples like heavy cargo pants and tracksuits with its signature Alcatraz logo, creating a visual language that feels both rebellious and deeply London-centric while commanding global hype that rivals established luxury giants like Supreme or Nike.