Nike, also known as NIKE, Inc., is an American sportswear company founded in 1964 by Bill Bowerman and Phil Knight. Headquartered in Beaverton, Oregon, Nike is currently the world's largest supplier of athletic shoes and apparel.
Founded under the name “Blue Ribbon Sports,” Nike
officially took its name from Nike, the Greek goddess of victory, in 1971. Carolyn Davidson created the brand's iconic Swoosh logo while attending Portland State University, where she met Knight. Other highly recognizable Nike branding includes the “Just Do It” slogan,
Over its 56-year-old history, Nike has dominated across sports – including basketball, tennis, football, skateboarding, and running – through innovation and strategic marketing. Notable Nike-sponsored athletes have included: Serena Williams, Rafael Nadal, Ronaldinho, Tiger Woods, Kobe Bryant, Ken Griffey, Jr., Steve Prefontaine, Ilie Năstase, and Wayne Rooney. Athletes the likes of LeBron James, Cristiano Ronaldo, and Michael Jordan have received their own signature Nike sneaker lines, with Jordan's becoming an entire subsidiary. Nike has also collaborated with Supreme, Jun Takahashi, Kanye West, Hiroshi Fujiwara, COMME des GARÇONS, UNDEFEATED, Vashtie Kola, OFF-WHITE, and Travis Scott, among many (many) others.