"Air in the box" was the slogan for Nike Air Force One. Nike launched the iconic trainer in 1982 as the first basketball trainer designed by Bruce Kilgore (product designer at Nike).

Nike's team for AF-1 consisted of biochemists, podiatrists, and aerospace engineers with designers. The shoe proved to be a turning point in the sports and sneaker culture for its unprecedented feature of Nike Air technology. The technology worked on pressurized air in a tough, flexible bag.