Asics (アシックス, Ashikkusu) is a Japanese Multinational Company which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase , anima Sana in corpora sano, which translates as "Healthy soul in a healthy body" While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS also produces performance running shoes and is considered to be favored among long distance runners.
Flash forward to today, and the brand has not only become synonymous with athletics, but also sneaker collaborations.
Reworking its shoes from the ‘90s, ASICS has worked with boutiques, clothing brands, and rappers, and has helped bring a new audience to the company through connections with cool guys (and girls) who want their sneakers to be limited and look special.